> Having all your products share exactly the same brand accomplishes two things Except they're not. "Windows" is the OS, "Lumia" is the phone. I see it as un

> Having all your products share exactly the same brand accomplishes two things Except they're not. "Windows" is the OS, "Lumia" is the phone. I see it as unifying it under a common name. Windows from phone to PC to server, it's familiar. Hence why no more "Windows RT". It's all Windows. The only difference is in the server line, it's "Windows Server 2012", but that's a different market.