3 ms·
As a pure branding exercise it seems like an insane, sycophantic, shortsighted move. Having all your products share exactly the same brand accomplishes two thi
by bunderbunder 12y ago
As a pure branding exercise it seems like an insane, sycophantic, shortsighted move.
Having all your products share exactly the same brand accomplishes two things: Customers get confused, and any one of your products has the ability to do serious harm to the reputation of all of your products.
- pionar 12y ago> Having all your products share exactly the same brand accomplishes two things Except they're not. "Windows" is the OS, "Lumia" is the phone. I see it as unifying it under a common name. Windows from phone to PC to server, it's familiar. Hence why no more "Windows RT". It's all Windows. The only difference is in the server line, it's "Windows Server 2012", but that's a different market.
- tunap 12y agoOr you can benefit from confused consumers' perceived value by identifying with the established product. ie: Outlook, Pentium, Godzilla