"ebay" and "google" are made-up words, very distinctive. "amazon" isn't unique, but it wasn't hard for them to wrestle to the top on that one, especially with

"ebay" and "google" are made-up words, very distinctive. "amazon" isn't unique, but it wasn't hard for them to wrestle to the top on that one, especially with the .com domain. "live" could've been a thing, but it's buried under layers of branding. Is it Microsoft Live? MSN Live? Is it "live" as in "alive" or "to live"?