Yep. This is a studied psychological phenomenon. People tend to prefer options they believe other people are choosing. A.k.a social proof. (ref. Goldstein et. a

Yep. This is a studied psychological phenomenon. People tend to prefer options they believe other people are choosing. A.k.a social proof. (ref. Goldstein et. all: Yes!: 50 Scientifically Proven Ways to Be Persuasive)