3 ms·

I don't think there is really no one paying for it. At least where I am from you can buy 100+ really obscure magazines at larger railway stations for example. I

I don't think there is really no one paying for it. At least where I am from you can buy 100+ really obscure magazines at larger railway stations for example. I doubt the magazines will generate large profits, but seem to be self sustaining and at least some of them have content you would not easily find on the web. Even with tablets, it is more pleasant to leaf through a 10 Dollar magazine about design, than the equivalent app. High quality magazines should still have some advantages over online advertising for some brands and they select specific audiences probably as efficient as elaborate online analytics. If you bought a magazine about miniature railroads or gardening, noone needs to store your purchase history to infer what products you might want to buy.

toyg 12y ago
> At least where I am from you can buy 100+ really obscure magazines at larger railway stations That's because magazine publishers are responding to widespread decline in sales with more and more titles, trying to capture every possible niche under the sun. > seem to be self sustaining That's less and less true every year. Try googling "Linux Voice"; read up on their background, what they are doing and why. You'll see how things are really going. The "magazine" format is dying a slow death, in the same way generalist TV is; their death will be slower than the one of newspapers, but it's written in stone in the same way.