It is a big thing for the decision makers inside Microsoft. Windows phone had it's own executive, who are now no longer a threat to the remaining executives. W

It is a big thing for the decision makers inside Microsoft. Windows phone had it's own executive, who are now no longer a threat to the remaining executives. What I've noticed about commercials is that when it comes to non-founder companies (companies no longer controlled by their founders), is that the target of the commercials is not really customers. It's the management, and sometimes, their "bosses", investors. An example is the countless "we're no 1" commercials. Nobody goes and touts their products or services actual advantages, or even goes so far as simply saying they're the "best". Best would matter to customers. No 1 tells you something about sales figure (and is easy to fake), and why would customers care about sales figures (except in extreme cases) ? The message here is simply that there's a management change, and this is big news and to be celebrated, political foes have been slain, new victors have been chosen and crowned, this is a victory to be shouted off of roofs everywhere, because that's what people who decided to push this message feel.