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The magazine market seems to be the worst possible use case for print, especially in the tech sector. With newspapers, at least you are only ever 1 day or maybe
by tolmasky 12y ago
The magazine market seems to be the worst possible use case for print, especially in the tech sector. With newspapers, at least you are only ever 1 day or maybe 1 week (sunday edition) behind the news, and its all general interest so there's probably something your reader hasn't read about in there.
On the contrary, look at the core demographic of a tech magazine to begin with: people obsessed enough to buy an entire magazine about one company's products. Add to that that that company's devotees are tech savvy and want the information yesterday, and you have a recipe for disaster for a magazine that comes out a month later with info.
- spike021 12y agoMaybe a solution would be to focus on more in-depth style articles that cover exclusive information. I'm not sure that there's enough creativity around today for a publisher to be comfortable doing it but that'd be a way to produce non-daily content, if that makes sense.