As it stands, they’re following the common pattern of delivering the Firefox app on a disk image, which, when mounted, uses a background image and alias to the

As it stands, they’re following the common pattern of delivering the Firefox app on a disk image, which, when mounted, uses a background image and alias to the /Applications/ folder to encourage users to copy the app from the mounted image to their startup drive. I'd bet this pattern would be a whole lot more effective if there were text prompting the user to take this action. It seems like most implementations of this pattern focus on bling rather than usability.