I always felt the fight against ad-driven business models has been slightly misguided. I think if you set out to draw a very targeted audience and make money wi

I always felt the fight against ad-driven business models has been slightly misguided. I think if you set out to draw a very targeted audience and make money with displaying ads around quality content you can create a very strong business. Look at Mashable, the Tuts sites, Problogger, even TechCrunch. I think the real mistake is that so many people don't ever stop to really think through their business model and "selling ads" is just the default thing they fall back on. *I might be biased since I run advertising networks, but then again my business model isn't really ads either.