I think you're taking the ski thing a little literally. I'm using it as an example of how people will do something quite arduous, expensive and dangerous becaus

I think you're taking the ski thing a little literally. I'm using it as an example of how people will do something quite arduous, expensive and dangerous because it gives them a unique experience. Obviously the 'overhead' of putting on a VR headset is massively less than that of skiing. If you think of VR as being a new screen technology, I can see why you might come to the conclusion you have. But true VR (where you have 'presence') goes far, far beyond that. I agree it's not going to be a general purpose platform like the smartphone, but I think it will still be high impact. Do I think people will be browsing Facebook with VR? Probably not. The challenge for Facebook will be to create an environment based on their content that you would want to visit.