My take away from the page is that it is entirely focused on cosmetics and construction. It seems loud and clear they are positioning this as a piece of design

My take away from the page is that it is entirely focused on cosmetics and construction. It seems loud and clear they are positioning this as a piece of designer apparel... I think Apple understands the most important thing most people in the market for a watch are interested in; How desirable it is to others. The whole page just talks about how hawt it is. As others have mentioned, I believe Google has put massive thought into smart-watch interaction and how it integrates within your life as a utility. I'm not saying Apple hasn't. But I am saying Apple's watch sales are going to be crazy nuts. People have room for one watch as a fashion statement. If it's not going to be an Armani who do you think they'll go with?