4 ms·
Two small things: * The product pages for the individual Watch lines, especially http://www.apple.com/watch/apple-watch-sport/ http://www.apple.com/watch/apple
by leoc 12y ago
Two small things:
* The product pages for the individual Watch lines, especially http://www.apple.com/watch/apple-watch-sport/ http://www.apple.com/watch/apple-watch-sport/ , are the first time I can recall Apple using sex or (literal) sexiness in its advertising. (We'll pass over the "Rip. Mix. Burn." https://www.youtube.com/watch?v=4ECN4ZE9-Mo https://www.youtube.com/watch?v=4ECN4ZE9-Mo cringefest ...)
* I await Gruber's reaction with considerable interest...
- state 12y agoI found this really surprising too. Seemed quite out of character, really.
- eslaught 12y agoRegarding your first point, see: http://adcontrarian.blogspot.com/2011/08/advertising-and-future-of-apple.html http://adcontrarian.blogspot.com/2011/08/advertising-and-fut...
- leonroy 12y agoDon’t necessarily agree with everything in that article but it's remarkably prescient.