I think it's interested to see phone companies try to disrupt their industries without really changing their (very profitable) business models too much. While,

I think it's interested to see phone companies try to disrupt their industries without really changing their (very profitable) business models too much. While, yes, unlimited data and a new iPhone every two years sounds like a great deal -- and "iPhone for Life" certainly appears to be novel -- I'm not sure how much different this really is from the normal subsidized upgrade plan that most contractual carriers offer.