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"I'm feeling lucky" button costs Google $110 million per year
- paulgb 19y agoBS. How was this calculated? I'm guessing they figured that if 1% of searches are "I'm Feeling Lucky" then Google loses 1% of it's search advertising revenue? Presumably, people use I'm Feeling Lucky when they know exactly what they want. People who know exactly what they want are not as likely to click ads. I don't know by what factor this is true, but if they neglected this (as I suspect they did), the $110 million figure is meaningless. Also, I'm guessing the 1% of all searches figure takes into account other sources, like when I type "amazon" in the Firefox location bar.