In "Reinventing Comics," Scott McCloud talks about how digitized information leads to result that all our content becomes "unpackaged" from their original mediu

In "Reinventing Comics," Scott McCloud talks about how digitized information leads to result that all our content becomes "unpackaged" from their original mediums - a comic, a piece of writing, a pop song, and a movie don't all have to be treated in fundamentally different ways anymore. I think that in turn, this opens the door to a lot of creative possibilities for mix+match usage of media. It suggests an approach to publishing which is equally unwedded to particular mediums.