Failed startups == lots of experience. You just have to sell it that way. The PMs I've worked with that were good at their job did a couple of things well: T

Failed startups == lots of experience. You just have to sell it that way. The PMs I've worked with that were good at their job did a couple of things well: They were great at talking to customers and finding out what the pain-points were, while at the same time not promising to fix them. We were SaaS, so we didn't fix/add anything until we were certain that it wouldn't negatively affect too many of the existing customers. They were also great at explaining to us the steps needed to accomplish a change. We changed our entire payment system at one job. Previously, customers bought credits, afterwards it was pay-as-you-go. Big difference. So he had to explain how to handle the customers who already had credits on account with us, plus the path of selling items differently. And identify all the points of change in the UI. Lots of diagrams with arrows and annotations...