I'm not sure how I feel about those Mario 64-esque emoji, but to the extent they become popular and don't work so well cross platform, it helps lock people in t

I'm not sure how I feel about those Mario 64-esque emoji, but to the extent they become popular and don't work so well cross platform, it helps lock people in to the Apple ecosystem. I know many people who were hesitant to switch from Blackberry because they would lose BBM (I still miss those BBM emoji actually...), and many people who were hesitant to switch away from iPhone because Emoji didn't always work as seamlessly on Android. Perhaps a sad fact of today's world, but true.