I think it is great to be skeptical, and it is fun to slag on Apple, especially if they insist on having U2 play their event. But on a more serious note, I won

I think it is great to be skeptical, and it is fun to slag on Apple, especially if they insist on having U2 play their event. But on a more serious note, I won't underestimate the potential for a widely adopted device that is: 1) always visible to the user. Yes, in my opinion taking my phone out of my pocket and putting it back in again is one of those irritations you don't notice until it goes away and then you wondered how you lived for so long doing that dumb behavior. Setting your phone on the dinner table, constantly looking at it when you are trying to walk around town ... the watch could be subtly revolutionary for those thousands of glances a day. 2) always touching the user. I am extremely excited, or at least intrigued, by what is possible with persistent two-way haptic communication. Without having used the dev kit, and without feeling the actuators, I don't know how nuanced the communication can be. But there could be a whole new world here. Just a thought from the "maybe they aren't idiots at Apple" perspective.