People do not want a watch like the current crop of i-watches. They hope that Apple will create a watch the masses want to buy. That's what the excitement is a

People do not want a watch like the current crop of i-watches. They hope that Apple will create a watch the masses want to buy. That's what the excitement is all about, either pro-Apple people that want to see Apple creating another iPhone/iPad/iPod market, or anti-apple that want another Apple TV to finally prove that Apple could not recover from Steve Jobs death. Best of all, unlike monads, this is a topic everybody can have an opinion about, that's weeks worth of traffic guaranteed. Apple announcement themselves are valuable product for the media.