EMV isn't about securing information, it's about customer/card validation - validating that the person using the card is who they say they are. Therefore you ar

EMV isn't about securing information, it's about customer/card validation - validating that the person using the card is who they say they are. Therefore you are secure from fraud - as you said, cards are hard to reproduce. You still need the CVV code to use the card number in a card not present transaction. So not to your point, it is rather secure... EMV would have helped immensely here, especially considering EMV compliant machines are held to PCI standards as well.