Pricing is an art, and it mostly applied psychology. Framing your product between a crappy product and an uber expensive product is a common tactic. You see it

Pricing is an art, and it mostly applied psychology. Framing your product between a crappy product and an uber expensive product is a common tactic. You see it everyday on the web. You see it in Microsoft Windows editions. It is not immoral in any way. It's such a common practice that customers already expect it.