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But the trick of selling a plain text email and only then html email seems like bad tactics. if you know that 70% will want the html email, you should tell them
by ishener 12y ago
But the trick of selling a plain text email and only then html email seems like bad tactics. if you know that 70% will want the html email, you should tell them in advance that a good product will cost 180, instead of offering them a mediocre product that they don't want for 100, just to make the price seem low.
- sergiosgc 12y agoPricing is an art, and it mostly applied psychology. Framing your product between a crappy product and an uber expensive product is a common tactic. You see it everyday on the web. You see it in Microsoft Windows editions. It is not immoral in any way. It's such a common practice that customers already expect it.
- NicoJuicy 12y agoI say them in advance, that the price includes sending an text email to all subscribers, because that is no trouble. If they want a HTML mail, they have to pay. They know it in advance. What the customer realizes on the end (like they do in every project), is that they want a picture of the team/building included. Changed requirements of the project => different price...