The problem with this is that the ads are absolute: you get what they choose to throw at you. There's no sense that such-and-such an ad is apppropriate for suc

The problem with this is that the ads are absolute: you get what they choose to throw at you. There's no sense that such-and-such an ad is apppropriate for such-and-such a site or user or time of day, just a firehose of attention-grabbing demands. ..and that's before we get onto the properly evil stuff, the ads that pretend to be UI elements or do Bad Things via scripting. I can't control whether my ads are just ads, and not some heinous keylogger disguised as a porno or a cavalcade of exploding ponies. This is the social contract being broken by the advertiser. They can pout all they like, I'm still blocking.