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So it's an API for ACH? That could be a bonus for merchants, giving them a standardized way of processing low-fee payments, but what's the appeal for consumers?
by ssharp 12y ago
So it's an API for ACH? That could be a bonus for merchants, giving them a standardized way of processing low-fee payments, but what's the appeal for consumers? Merchants pay the credit card fees because offering the credit card option ultimately results in more revenue than not offering the credit card option.
The adoption needs to happen more so on the consumer-side than the merchant-side. Merchants can offer the service, but that doesn't mean people will utilize in. I get 1.5% back on all my credit card purchases, so I'm incentivized to put as much of my spending on my credit card as I can. I also get additional consumer and fraud protections on my credit card that are either not as good or completely missing from doing ACH transfers on my bank account.
I think BitCoin needs far more appealing consumer use-cases than it currently has to really hit widespread adoptions.
- wcoenen 12y ago> I get 1.5% back on all my credit card purchases But that money has to come from somewhere, and that's the 2% credit card fee (can be a bit less, can be a lot more) paid by the merchant. And the merchant needs to make a profit, so he pays these fees by raising his prices 2%. If the cost of the transaction would appear on your bill, it would become obvious that you are not getting any "cash back". The perverse part is that the people not using credit cards are punished because they usually pay the same price.