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Ask HN: Teach me market research. What do you use for market research?
I would like to be able to evaluate size of market and find out number of people who have the problem I wish to solve. How would you go about finding this information? For example, I want to write better mortgage calculators and make a webapp around lies real estate agents tell. It will be similar to bankrate.com. How do I go about finding how many people will click on my links and how much I will earn?
More generally, How do you decide what idea to pursue? I understand the "scratch your own itch" heuristic. But in my case, I have a few itches and I would like to go after them based on market potential.
- loumf 12y agoFor your specific problem: http://www.zillow.com/research/data/ http://www.zillow.com/research/data/
- rgovind 12y agoThanks. This is really valuable.
- Terr_ 12y agoI work for a market-research company which does this, but it's usually for other big companies. Are you trying to estimate the size or your total possible consumer-base, or are you trying to sample a very small subset and ask them questions?
- rgovind 12y agoI am trying to estimate size of total possible consumer base. I believe this is same as Total Addressable Market.
- Terr_ 12y agoHmm, sorry, that's a bit outside the intranet-app stuff I do. All I can think of is somehow getting the odds of those people from within a known demographic and multiplying... At the same time, it sounds like a kind of statistic which a lot of mortgage/realty places probably already know or track.
- avinassh 12y agowell is there any company which does market research for your app? that would be nice!