I work in this space, and recently heard a presentation from a major broadcaster who somewhat surprised me: many folks were predicting the end of TV and broadca

I work in this space, and recently heard a presentation from a major broadcaster who somewhat surprised me: many folks were predicting the end of TV and broadcast television due to the digital age.. Streaming, DVR, etc. What was surprising to me was: the exact opposite has happened: Viewership is up to record levels, time spent consuming broadcast media is waay up per person across almost every segment. These broadcasters produce all this content, which used to only be available limited hours in the day. Folks whose schedules did not permit them to view it, just simply couldn't. Now with DVR, Streaming, and multiple devices, we are able to consume the content we want on demand -- anywhere and anytime. So when taken in totality, these TV Networks and content producers have radically expanded their coverage in the last 10 years. They get more eyeballs across more demographics. As long as they meet the consumers where they are (online, mobile, OTA), they will continue to see increased viewership, which should result in higher ad revenue.