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I equate bluffing in a startup with the "customer validation" part where it is advised to take preorders or signups for a product you don't have yet. It's some
by GFischer 12y ago
I equate bluffing in a startup with the "customer validation" part where it is advised to take preorders or signups for a product you don't have yet.
It's something that many startup gurus advocate, but I've always thought it a bit unethical (it's not like Kickstarter where you know it might not get built).
- jacquesm 12y agoI much prefer the 'pilot customer' myself where you create the product in close collaboration with the first customer. That way you get the benefits of instant validation, a chance to build a lasting relationship, immediate cashflow once some part of what you deliver is ready and you don't have to lie to anybody.