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anecdotal of course, however my parents (late 70s) usage of digital video can be traced to the ease of access provided through their iPads I gave them. I never
by Shivetya 12y ago
anecdotal of course, however my parents (late 70s) usage of digital video can be traced to the ease of access provided through their iPads I gave them. I never set out to have them use them beyond browsing and mail, but even seniors are curious and next thing I find is an iPad with word games and links to various teaching sites, or in my dad's case - woodworking. The local print newspaper even directs subscribers to its own web site which is chock full of video.
As the entry price of tablets decreases it should continue the trend nielsen is detecting, so how do broad cast and cable networks move will be fun to watch. There are still some hold outs, content only available through one medium.
- snowwrestler 12y agoSame here. My dad never watched video or listened to audio over the Internet until he got his iPad. Now it's tuned to the MLB app for every game, and he watches TV shows from iTunes and Netflix.