I can put this in really concrete terms based on how we broke this down, and why this article really resounded with me: The US economic census (a great market

I can put this in really concrete terms based on how we broke this down, and why this article really resounded with me: The US economic census (a great market research resource) breaks things down into groups of: 0-4 employees, 5-9, 10-19, 20-99, 100-499, 500+ The sweet spot seems to be the 20-99 group both in terms of the number of them and their operation budgets (i.e. they exist), probably have some basically technically competent people on board, and don't expect (and aren't willing to pay for) a high degree of customization. "Rabits" (sites in the 0-9 employees) often don't have any money to spend and are a crapshoot as to whether or not they have even moderate tech teams. A good half of them require extensive hand-holding with the prospect of pulling in a few bucks a month. So in general, we'll set up accounts for sites in that size, but don't do much support. "Elephants" tend to also require a lot of hand-holding -- not because they don't have good tech teams, but because they have specialized requirements. They also typically have slow decision making processes, usually involving several meetings, conference calls, etc. and the really big sites, especially when dealing with a small startup, are usually more interested in buying your company than buying your product.