I see what you're saying. Sure, by some definitions the people behind match.com are behind OkCupid, but I'm pretty sure they're quite hands-off from okc's opera

I see what you're saying. Sure, by some definitions the people behind match.com are behind OkCupid, but I'm pretty sure they're quite hands-off from okc's operations and general demeanor. Of course, they are probably involved in their profit strategies as you say, and that's hard to avoid. I still have respect for whoever came up with the eco-friendly smoothies and was able to pose enough of a threat to Coca Cola, but instead of getting crushed by them is able to harness the giant's resources to make more eco-friendly smoothies. It's a lot better than folding under the evil. There are no saints at the helm of any for-profit organizations, or they'd get destroyed. I'm talking within that (very realistic and tolerable) space, they do some creative things [as a past okcupid user and as someone interested in their data] that provide interesting value to the customer that are hard to find elsewhere.