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We definitely should have known better. Admittedly none of us had watched television in front of a TV for quite some time. I think this was a case of focusing t
by chromakode 12y ago
We definitely should have known better. Admittedly none of us had watched television in front of a TV for quite some time. I think this was a case of focusing too sharply on what was broken vs. what our audience would consist of. xkcd's audience typically slants away from IE, so we anticipated the TV influx would be more average. That being said, the record high 6% IE numbers achieved didn't quite justify the time spent. ;)
- dwd 12y agoThe big problem with browser stats is that they are averaged over a day or month. Maybe not an issue with a global audience, but for a local audience you find desktop use is mostly limited to between 8-6 while people are at work. Mobile spikes during the morning and late afternoon commutes and tapers off into evening. Tablets have a smaller morning/afternoon spike and gradually pick up in the evening. This is fairly consistent over a number of .com.au sites I have analysed mobile traffic for. So, at the time you're running your evening TV advertisement or PR spot it's 80% mobile, not the 25% the stats tell you.
- dangayle 12y agoHe mentioned in the article that it was live data (like Chartbeat or GA Real-Time) they were looking at, not aggregate (like regular GA). Nevertheless, you're correct, and watching the peaks and valleys and plateaus between the different platforms is incredibly interesting to analyze.