Despite the fact my comment was mostly tongue in cheek, I don't agree with you–at least not in this sense. Shoes aren't something that consumers buy every week

Despite the fact my comment was mostly tongue in cheek, I don't agree with you–at least not in this sense. Shoes aren't something that consumers buy every week. New customers to Zappos wouldn't know the difference, and I doubt repeat Zappos customers would be so confused/disoriented as to not make a purchase (or need time to get acclimated).