> If they can build a completely vertically integrated retail platform from procurement to payment to delivery... Amazon has already set this up for books with

> If they can build a completely vertically integrated retail platform from procurement to payment to delivery... Amazon has already set this up for books with their Kindle Direct Publishing platform[0]. Writers directly publish on Amazon (cutting out publishers) and their books are electronically delivered to customers' Kindles -> everything stays on Amazon. [0] https://kdp.amazon.com/ https://kdp.amazon.com/