>Execution sounded pretty reasonable >Misjudged the market This business was a pure play "do this thing you already do, but now with a computer" model. Unders

>Execution sounded pretty reasonable >Misjudged the market This business was a pure play "do this thing you already do, but now with a computer" model. Understanding the market IS the execution. He subbed out the design of the site and frankly most of the actual company. So really, the "execution" was essentially knowing product/market fit. I would argue the execution was, in fact, horrible. He did non-representative research, tried to start at full scale, and had no idea what sort of market he was operating. >failed to pivot when his launch did 12 orders first week.