I was told a story about a focus group of women who had to judge a bunch of shawls. Almost every one of them said they preferred the colourful shawls with bold

I was told a story about a focus group of women who had to judge a bunch of shawls. Almost every one of them said they preferred the colourful shawls with bold patterns. After they were done each of them got to pick a shawl to take home as a thank you, and they all picked the plain-coloured ones.