Here are a couple tips: - Use the keyword tool instead of traffic estimator: https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/s

Here are a couple tips: - Use the keyword tool instead of traffic estimator: https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal - Look at the difference between exact, phrase and broad matches. (On Keyword tool) - Rumor has it Google changes the broadness of broad match to suit their needs. I have heard of "Bed Frame" broad match showing ads for "mattress" Therefore the broad match number is probably higher than reality. - The country settings seems mainly useless. - The numbers returned are rounded to certain fixed values which seem to spread out in a logarithmic scale. So the higher the estimate, the less accurate.