HelloFresh is doing pretty much the same as well: http://www.pehub.com/2013/09/berlin-based-food-site-hellofresh-cooks-7-5-mln-series-c-funds/ http://www.pehub

HelloFresh is doing pretty much the same as well: http://www.pehub.com/2013/09/berlin-based-food-site-hellofresh-cooks-7-5-mln-series-c-funds/ http://www.pehub.com/2013/09/berlin-based-food-site-hellofre... I signed up in Australia when they were doing a 50% off promo, figuring on getting a cheap box of groceries and then cancelling immediately. My wife loved it and now we're paying full price. Also, I found this bit about their target market weird: urban professionals, couples without kids or with one baby max Urban professionals without kids have time to shop. It's families with young kids that don't!