Nike definitely solves a problem...A big one... called, "Identity." The functional problem it solves as a shoe may not need solving, but indentifying with a br

Nike definitely solves a problem...A big one... called, "Identity." The functional problem it solves as a shoe may not need solving, but indentifying with a brand, culture and community is a much more powerful need than protection for feet. If you really think about it...Pain points are primarily emotion driven and solutions need to solve the emotional point much more than the functional one. (the functional point is just the ante to play the game.)