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An entrepreneur in New Zealand created such a service in March 2013. It's now worth $27m and is expanding into Australia. http://www.brw.com.au/p/business/mid-

• hv23 12y ago
  From "Creativity, Inc." (fantastic book), this quote: "Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better."
• taigeair 12y ago
  Seems like it could of worked..
• jpatokal 12y ago
  HelloFresh is doing pretty much the same as well: http://www.pehub.com/2013/09/berlin-based-food-site-hellofresh-cooks-7-5-mln-series-c-funds/ http://www.pehub.com/2013/09/berlin-based-food-site-hellofre... I signed up in Australia when they were doing a 50% off promo, figuring on getting a cheap box of groceries and then cancelling immediately. My wife loved it and now we're paying full price. Also, I found this bit about their target market weird: urban professionals, couples without kids or with one baby max Urban professionals without kids have time to shop. It's families with young kids that don't!
  • infinite8s 12y ago
    It's not only a matter of time, but taking your children to the store can also be an exercise in continuously saying no.