Gonna throw http://beatrixapp.com http://beatrixapp.com into the ring :) * better UI than Hootsuite and it helps suggest more types of content such as images,

Gonna throw http://beatrixapp.com http://beatrixapp.com into the ring :) * better UI than Hootsuite and it helps suggest more types of content such as images, texts etc. But if you don't think Hootsuite is worth $10 a month, then you probably won't think Beatrix is worth $20 a month. I think the target market for these tools is more like people who need to use them for their jobs. Where $20 to $100 a month doesn't matter as long as it's creating concrete value. Selling directly to small businesses is a harder sell, I think. The ROI from social media is not as immediate as say, something like advertising or an email newsletter - so it's more difficult to demonstrate value in a short time (e.g. a free trial period). *disclosure: I'm the founder!