My exact thoughts as I read through this post-mortem. I don't see this, nor do I see any service of this type, as something I would use everyday. However, I can

My exact thoughts as I read through this post-mortem. I don't see this, nor do I see any service of this type, as something I would use everyday. However, I can imagine a scenario when my parents or friends come into town and I want to stay in with a home-cooked meal, and catch up, but don't have the time to select the dishes nor shop for the ingredients. Did they ever attempt to position it in this way? How did they position it? The answers to these questions would be of equal value to all the other information provided.