I agree but I can't help but think a subscription model would have benefited this service. Require people to buy 1 meal a week/month, try to automate it, reduce

I agree but I can't help but think a subscription model would have benefited this service. Require people to buy 1 meal a week/month, try to automate it, reduce friction from the user's process of meal planning; these are things that may have actually gone the extra mile for the user + increased orders. Granted they may have tried this