I like post-mortems but I vehemently disagree with the author's approach of trying to draw more general conclusions, to appeal to a startup audience. What spe

I like post-mortems but I vehemently disagree with the author's approach of trying to draw more general conclusions, to appeal to a startup audience. What specifically happened? What were the recipes like? Did anyone like the food? Your experience is the most valuable thing you gain from a failed experiement. I urge you not to try to distill it into business platitudes. Be specific and descriptive!