That seems a very short-term view IMO - that substantially increasing value should indicate that a company is less successful than it would be if it was giving

That seems a very short-term view IMO - that substantially increasing value should indicate that a company is less successful than it would be if it was giving money away and therefore losing value. If the net worth is about $40 billion or more and growing (almost tripled since 2009?), and revenues are growing (almost tripled since 2009?), and it's not hugely inefficient (has relatively steady or increasing profits instead of increasing losses) - I don't understand why people think that sounds like failure.