the difference might not be that big at these price points, but if you go to the extreme I'd say no because of support costs. if you can make a similar amount o

the difference might not be that big at these price points, but if you go to the extreme I'd say no because of support costs. if you can make a similar amount on free with ads and at 9.99 your support costs will be lower at 9.99. Also, your lifetime value of a user is much much higher. If all those people who would get it at free actually need it, perhaps over time you'll be able to convince some of them to actually pay the 9.99. The value of your total addressable market is higher at the higher price point. Also, I've found on the app store the biggest hurdle you have to get over is that free -> not free jump. Once you convince someone it's worth paying for, getting them to pay another dollar or two isn't that hard.