Think about it this way: Apple makes profit and stores it away as cash (recently it has given some of that cash back as dividends though). Since its cash, its b

Think about it this way: Apple makes profit and stores it away as cash (recently it has given some of that cash back as dividends though). Since its cash, its booked as profit. Amazon makes profit and immediately finances new warehouses/robots/etc. with it instead. Since this is not cash it is booked as zero profit from an accounting perspective. Some investors like to complain about the lack of profit because turning it into an asset for the company to use makes it harder to give out to them as cash (dividend) but makes it easier for the company to grow. Many of the same investors use a flawed metric (P/E ratio) to saw that Amazon is effectively worthless, even though it dominates a market with huge revenue growth and a large amount of physical and virtual assets.