>Your time horizon is also wrong and assumes that there needs to be a singular point where the top level goal becomes making profit The top level goal is to pr

>Your time horizon is also wrong and assumes that there needs to be a singular point where the top level goal becomes making profit The top level goal is to provide an adequate return to shareholders. Shareholders (of which I am one) allow massive re-investment with the expectation that net earnings in the future will increase. If you purchase ownership in Amazon (or any other company) for any reason other than to earn a share of their income, that's your prerogative. But you are in a very small minority.