In general around 10% of all retail happens online I believe. But it's also pretty clear that the offline/online distinction is becoming more and more meaningle

In general around 10% of all retail happens online I believe. But it's also pretty clear that the offline/online distinction is becoming more and more meaningless in an omni channel world. I went to 3 different warehouse mattress places on the weekend. Turns out the best mattress was at the first place so I came home and bought it online. If the best mattress had been in the last store I would have bought it 'offline" It's just one of many examples of how the barriers are crumbling.