Most people don't understand that distinction with charity, giving money to a beggar, or volunteer vacations. It's much easier to do something to feel good, tha

Most people don't understand that distinction with charity, giving money to a beggar, or volunteer vacations. It's much easier to do something to feel good, than to do good. I'm still interested in the concept that a company could be good, rather than focused purely on increasing wealth for owners and shareholders. It's possible, yet rare, so there must be something fundamental that's driving these results. What if we could change it?