Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal

Of course, but you aren't the customer or part of the business model: > Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella. The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.